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Reading the profit dashboard

What the dashboard shows

The profit dashboard is the main screen in MyProfit. It collects the key figures for the period you select. The MyProfit interface is in Russian, so on-screen labels are shown here in quotes.

  • The «Заказы FBS — требуют действия» (FBS orders needing action) card — the newest FBS orders awaiting your action, at the top of the dashboard (see below).
  • The «Аномалии» (Anomalies) card — products whose sales changed sharply or whose cancellation rate jumped relative to their usual level (see below).
  • The «Заказы» (Orders) chart — the number of orders by day, week, or month, as four lines: «Все заказы» (all orders), «Выкуплено» (picked up), «В обработке» (processing), and «Отмененные» (cancelled) — see below.
  • The «Прибыль» (Profit) chart — the sums by day, week, or month. The chart adds up orders across every status, so it is really revenue, not realized net profit.
  • The «Расходы» (Expenses) chart — the period’s costs broken down into logistics, storage, marketing, other services, and fines («Штрафы»). Uzum’s fines (for example, for an order cancellation or a late delivery) are shown as a separate line — previously they were counted under storage; this includes the older acceptance-discrepancy fines, which have moved out of storage into fines for past periods too. Ad spend is assigned to the day the ads ran, and Uzum’s refunds and compensations are subtracted from their own line — see why your total differs from Uzum for details.
  • Two «Эффективность» (Efficiency) charts — one for «Буст в ТОП» (top boost) and one for «Буст заказов» (order boost): ad spend, the funnel of impressions, clicks, and cart-adds, and the advertising’s return, by day, week, or month (see below).
  • The summary cards beside each chart — to the left of the «Заказы» (Orders), «Прибыль» (Profit), and «Расходы» (Expenses) charts is a column of cards with the key figures. The «Карточки» (Cards) toggle in the filter bar sets what they cover: «За период» (For the period — the default) totals the whole selected date range, or «Сегодня» (Today) shows only the current day. For the «Прибыль» chart, for example, these are «Выручка до комиссии» (sales before Uzum’s commission is deducted) and «Выручка» (after commission).

Filters: date range, shop, and SKU

  • The period selector (Дни / Недели / Месяцы — days / weeks / months) sets the scale and date window for all the charts at once. Change the period and the charts redraw.
  • The «Карточки» (Cards) toggle sets the span for the summary cards beside the «Заказы» (Orders), «Прибыль» (Profit), and «Расходы» (Expenses) charts: «За период» (the whole selected period, the default) or «Сегодня» (today only). It does not affect the charts themselves.
  • The per-shop filter appears once two or more shops are connected to the account. You can view one shop or all of them together.
  • The «SKU» filter is a search field: pick one or more products by article and the dashboard narrows to them. It applies to the «Заказы» (Orders) and «Прибыль» (Profit) charts, the summary cards beside them, and both «Эффективность» (Efficiency) cards (each differently — see below). The «Расходы» (Expenses) chart stays at the whole-shop level: when a SKU is selected, a note appears under it — «Расходы по магазину (фильтр SKU не применяется)» (expenses by shop; the SKU filter does not apply).

FBS orders that need action

At the top of the dashboard is a card with the newest FBS orders that still need your action: status «Новый» (New — accept it) or «Сборка» (Packing — pack and hand it over). You see new orders the moment you log in and can accept them before the deadline — an FBS order has roughly 16 hours to be accepted, after which it is cancelled automatically.

  • The «Срок» (Deadline) column shows the time left: for new orders, until acceptance; for packing, until handover. When time is short or has run out, the deadline turns red.
  • The «ID заказа» (Order ID) column is the order’s number in Uzum. Use it to find the order in your Uzum cabinet to accept or pack it.
  • The «Магазин» (Shop) column shows which of your shops the order belongs to — handy when you have more than one.
  • The card respects the selected shops but always shows the newest orders regardless of the chosen date range.
  • The data reflects the last Uzum sync, not real time. Accepting or packing an order is done in the Uzum cabinet; MyProfit surfaces them so you don’t miss anything.

Anomalies

The «Аномалии» (Anomalies) card points out which products suddenly changed behavior — so you spot a problem before it eats into your sales. Three kinds of signal:

  • «Спад продаж» (Sales drop) — a product was selling steadily and now barely sells. Common causes: it ran out at the Uzum warehouse, lost its search ranking, was hidden by accident, or a competitor undercut the price.
  • «Рост продаж» (Sales spike) — sales jumped sharply. A reason to restock or push the product while it’s on a wave.
  • «Всплеск отмен» (Cancellation spike) — the product’s cancellation share jumped relative to its usual level. A sign of a problem: defects, a stock mismatch, or a pricing error.

Deviation is measured against each product’s own “normal,” not a shared threshold: every SKU has its own usual sales pace and its own usual cancellation rate. Products that sell very rarely are left out — they have no stable normal.

The card respects the selected shops and always compares the recent period with the one before it (the date filter does not affect it). Click a product to open it in the sales list and dig into the cause. The full list with controls is on the «Аномалии продаж» (Sales dynamics) tab in «Отчеты» (Reports).

Advertising efficiency

Advertising used to appear as one combined chart. It is now two separate cards — one for each of Uzum’s ad products:

  • «Эффективность — Буст в ТОП» (Efficiency — top boost) — promoting a product to the top of search results.
  • «Эффективность — Буст заказов» (Efficiency — order boost) — promoting individual orders.

Both cards are laid out the same way and show whether the advertising pays off:

  • On the left are the period totals: «Доход с рекламы» (ad revenue), «Расход на рекламу» (ad spend), «Окупаемость» (return — revenue ÷ spend, how many times over the spend came back; formerly ROAS) and «Расходы к доходу» (spend ÷ revenue — the share of revenue that went to ads; formerly CRR).
  • On the right is a dual-axis chart: ad spend on a money axis and the funnel (impressions, clicks, cart-adds) on a count axis. That lets you see how spend and response moved together.
  • The cards respect the selected shops and period.

Neither card is computed for an individual SKU — both widen the «SKU» filter:

  • «Буст заказов» (order boost) shows data for the whole product, including all its variants: Uzum charges for this ad type per product rather than per SKU, so the spend cannot be split between sizes and colours. When a SKU is selected, a note appears above the card — «Показатели по товару целиком, включая все его варианты» (figures for the whole product, including all its variants).
  • «Буст в ТОП» (top boost) shows data for the product group (product + colour, including neighbouring sizes): this ad type works at the level of the product card, not an individual size. When a SKU is selected, a note appears above the card — «Показатели по группе SKU и могут включать несколько позиций» (figures for the SKU group; they may include several items).

So with a SKU selected, the spend on these cards is almost always larger than that one SKU’s “share” — you are seeing the whole product’s advertising.

Ad spend here is reference-only: it is the same money already counted under the «Маркетинг» (Marketing) expense line, so it is not subtracted from profit a second time. The cards are for judging the return on your advertising, not for re-counting the cost.

Revenue and profit are different numbers

The dashboard shows revenue, not realized net profit. The «Прибыль» chart adds up sales across every status, so it is the sales total before cost of goods is subtracted. For the net profit per order — what’s left after all deductions — see the «К выводу» column in the sales list. For the full breakdown, see how profit is calculated.

What the lines on the «Заказы» chart mean

Not every order is money in your pocket. The chart has four lines:

  • All orders («Все заказы») — every order that day, whatever its status.
  • Picked up («Выкуплено») — goods the customer actually collected. Counted on the day of pickup.
  • Processing («В обработке») — the order is still in transit, revenue is not confirmed.
  • Cancelled («Отмененные») — the order fell through and is not counted in revenue.

«Выкуплено» is not «К выводу»

These are two different moments in an order’s life, about a week apart:

  • «Выкуплено» — the customer collected the goods. This is the real sale.
  • «К выводу» — Uzum confirmed the payout for that order. A stage of the money, not of the goods.

Almost every picked-up order sits in «В обработке» for a while: the customer already has the goods, but the payout is not yet confirmed. The chart used to show a «К выводу» line, and because of that delay it read zero almost all the time — the dashboard opens on the last 7 days by default, and the «К выводу» status has not arrived by then. The «Выкуплено» line shows the sale straight away.

The «К выводу» column in the sales list still shows the payout stage — a different number, and deliberately so.

Why the lines don’t add up to «Все заказы»

The three lines can add up to more than «Все заказы». That is not an error — there are two reasons:

  • Different days. «Выкуплено» is counted on the day the customer collected the goods, while the other lines are counted on the day the order was placed. An order placed on Monday and collected on Wednesday lands in Monday’s «Все заказы» and in Wednesday’s «Выкуплено».
  • One order can appear on two lines. A picked-up order whose payout Uzum has not yet confirmed counts in both «Выкуплено» and «В обработке».

If you need exactly “how did this day’s orders end up”, use the sales list with a status filter.

Cost of goods and profit accuracy

MyProfit fills cost of goods in from your receipts or invoices even when you haven’t entered it by hand — so “profit” already includes the cost of the goods. But only you know the most accurate figure: for a SKU with no source (the «нет данных» label) or a cost taken from Uzum data (the «продажа» label), enter the purchase cost yourself so the dashboard shows real profit: enter purchase cost.

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