The price you need for your margin
You know how much you want to earn on a single unit. MyProfit starts from that: set your target margin, and it computes the required sale price — the price at which exactly your margin is left after all fees and costs. On the page it’s labelled «Рекомендуемая цена» (next to «Текущая цена»).
The calculation uses everything from unit economics: purchase cost, commission, logistics fee, fulfillment fee, VAT. So the required price is not a guess but an exact figure for your own costs. Commission, VAT, and margin together can’t reach 100% — so you can’t set an unrealistically high margin. For the cost breakdown, see what goes into your costs. The MyProfit interface is in Russian, so on-screen labels are shown here in quotes.
What-if scenarios
Change any input — purchase cost, margin, fulfillment fee, VAT — and the margin and required price recompute instantly, in real time. This lets you check:
- what happens to profit if your supplier raised the price;
- what price to set to reach your target margin;
- whether the item can absorb a discount, and how big.
Note: changing an input doesn’t just recompute — it also saves immediately. A field you edit by hand becomes a manual value and is protected from sync — a later pull from Uzum won’t overwrite it. This is the same behavior described in enter purchase cost and costs.
Required price against current price
Next to the required price, MyProfit shows your current sale price. The comparison reads simply:
- Current above required — you earn more than your target margin; there’s headroom.
- Current below required — at this price you fall short of your margin, and you may be selling at a loss.
This immediately shows which items are worth revisiting.
“A competitor sells below my required price”
A common worry: “a competitor’s price is below my required price — so I must be calculating wrong.” Not necessarily. Unit economics is personal: it depends on your costs — your purchase cost, your fulfillment fee, your category.
A lower competitor price most often means their costs differ — a different supplier, a different volume, different logistics — not that your calculation is wrong. Steer by your own numbers: they show the price at which you stay in the black.
What’s next
- What goes into your costs and fees — what’s in the calculation.
- Enter purchase cost and costs — fill in the inputs so the required price is accurate.